The following categories are all represented by The Gene Pool:

• Account Management — These Genes can oversee the entire project: budgeting, client relations, timeline, creative development supervision.

• Art Direction & Graphic Design — Creative, concept, illustration and photo shoot supervision, layout, logo design, brand development and more.

• Copywriting — Alone or teamed-up with an art director, our writers run the gamut from highly creative to highly technical.

• Interactive Media — Web sites, online advertising, better-looking (and functioning) presentations, shopping carts, programming and anything else electronic and interactive.

• Media Planning & Buying — They plan, negotiate and buy all types of media as well as leverage value-added insertions, promotions and programs for better media value.

• Production — Let your art directors and designers do what they do best and take advantage of our talented production people to handle the details, including pre-press.

• Promotions — Increase your presence in the marketplace with high profile, value-added promotional events.

• Public Relations — Our PR pros can help with news releases, media advisories, media relations, crisis communications and more.

• Special Event Planning — Parties, banquets, public events, grand openings, sales incentive packages – we have Genes who can pull them together.

• Strategic Development — What’s the big idea?  Our strategists can figure it out.  Includes research, competitive and market analysis, branding, positioning and marketing plans.

• Traffic — Maybe you just need someone to keep things organized and flowing in the right direction.  These Genes are the taskmasters.